Let us first discuss what was the market behaviour before Chinese manufacturers captured the Indian market. If we look after the brands which were popular back then were like Apple, Samsung, HTC, Blackberry, Nokia, Lava and Micromax. Out of all these Nokia and Samsung were the main players and thirdly was Micromax.
Nokia was going good but didn't want to adapt to the new OS Android and they were stuck to their own OS but later tied up their knot with Windows but the Customer was moving towards Android and they slowly started losing the market and finally, they have to leave. Whereas Samsung changed its strategy and in spite of having a good OS like Bada they adapted with the market and shifted to Android. That's, why they are still present in the market and captured it totally in the budget segment and created a monopoly kind of situation. But HTC was the first one to make a smartphone with Android OS. They were competing with Samsung in a few segments but the service network and the reach in all the segments of Samsung defeated HTC and they lost relevance as they were not updating their features very regularly. Then the third Company, Micromax which came into existence in the budget segment to compete with Samsung. But their business model was to buy Chinese manufacturer phones and rebrand them as Indian and sell them. They tried a lot to stay in the market but the customer didn't rely much on the product as they don't have their own design nor the software. So, they couldn't get a hold in the market in spite of giving good specifications in the market.
Then Chinese manufacturers came into existence as they found that Samsung was charging a premium amount in the name of brand value and Xiaomi And Oppo came to fulfil the same in the low price they were providing high specification product and they filled a large gap in the market. Customers were getting what they wanted and one after the other they introduced their other sub-brands as well. As Xiaomi was capturing the Online market and Oppo, Vivo was revolving in retail stores. Oppo and Vivo were providing high incentive rates to the sellers and the distributors and also invested a huge amount in marketing which resulted in the minds of youth that they are better valued for money and slowly One Plus entered in premium segment and Realme in Online to defeat Xiaomi. And all the Chinese manufacturers were fighting to dominate the Indian Market with low margins. And these Manufacturers were earning with the Advesterisments they were provided with the User Interface they were giving with attached to the Android and also by getting the control of data. As the population of India is huge a small fraction of data with lakhs of people combined gives huge data that can be analyzed. They also sell and decide to what else area they can dominate and capture it which results in privacy issues as they don't give us the right to keep our data personal.
Nokia was going good but didn't want to adapt to the new OS Android and they were stuck to their own OS but later tied up their knot with Windows but the Customer was moving towards Android and they slowly started losing the market and finally, they have to leave. Whereas Samsung changed its strategy and in spite of having a good OS like Bada they adapted with the market and shifted to Android. That's, why they are still present in the market and captured it totally in the budget segment and created a monopoly kind of situation. But HTC was the first one to make a smartphone with Android OS. They were competing with Samsung in a few segments but the service network and the reach in all the segments of Samsung defeated HTC and they lost relevance as they were not updating their features very regularly. Then the third Company, Micromax which came into existence in the budget segment to compete with Samsung. But their business model was to buy Chinese manufacturer phones and rebrand them as Indian and sell them. They tried a lot to stay in the market but the customer didn't rely much on the product as they don't have their own design nor the software. So, they couldn't get a hold in the market in spite of giving good specifications in the market.
Then Chinese manufacturers came into existence as they found that Samsung was charging a premium amount in the name of brand value and Xiaomi And Oppo came to fulfil the same in the low price they were providing high specification product and they filled a large gap in the market. Customers were getting what they wanted and one after the other they introduced their other sub-brands as well. As Xiaomi was capturing the Online market and Oppo, Vivo was revolving in retail stores. Oppo and Vivo were providing high incentive rates to the sellers and the distributors and also invested a huge amount in marketing which resulted in the minds of youth that they are better valued for money and slowly One Plus entered in premium segment and Realme in Online to defeat Xiaomi. And all the Chinese manufacturers were fighting to dominate the Indian Market with low margins. And these Manufacturers were earning with the Advesterisments they were provided with the User Interface they were giving with attached to the Android and also by getting the control of data. As the population of India is huge a small fraction of data with lakhs of people combined gives huge data that can be analyzed. They also sell and decide to what else area they can dominate and capture it which results in privacy issues as they don't give us the right to keep our data personal.
Written by Sobhit Kumar
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