Introduction

Reliance Jio has been one of the most talked-companies since its started its business.

Even as India’s economy faces its worst slowdown in 30 years, and industries are under pressure because of the coronavirus crisis, Jio has attracted a slew of global investors and got them to cut billion-dollar cheques.

Background

To understand Jio’s ambition, it is important to know its journey. Reliance Jio was launched in September 2016 with a free and unlimited offers. Many people thought that Jio will be out of the market when it will announce paid plan.

Journey to the India’s largest telecom company

After more than 3 quarters of free 4G data, Reliance Jio launched first paid plan in 2017.

By that time Jio had accumulated 72 million users (out of 108 million users), who paid for Jio prime membership for Rs 99.

Simultaneously Jio declared that Jio would offer the world’s cheapest mobile data, with 1GB costing just Rs 11.

At present, 1GB data costs Rs 18 ($0.26) on an average.

And, Jio is the country's largest telco with 388 million subscribers.

  

Telco to the Digital Ecosystem Player

Essentially, Jio wanted to own the pipe (data) and everything (products and services) that flows through it.

They spent four years in building an ecosystem under Jio.

Some apps they created in-house, some they acquired. It was all interconnected and part of a larger plan.