The Paradox of Prosperity: Why We Struggle to Spend Our Own Money

 Subramani highlights a peculiar problem faced by many, especially those from generations that experienced scarcity: the fear of spending money, even when financially abundant. This deeply ingrained habit, shaped by past hardships and a lifelong emphasis on saving, can lead to psychological anxieties like chromatophobia (fear of spending money) and money dysmorphia (feeling of not having enough money, despite having it).


The Roots of Reluctance to Spend

The struggle to spend stems from a combination of factors:

  • Scarcity Mindset: Growing up in times of widespread shortages (e.g., rationing, queues for essentials) imprinted a deep-seated fear of lack. This often manifested in older generations making every decision based on cost, even for necessities like medical treatment or eating out.

  • Pleasure of Accumulation: The childhood habit of saving in a piggy bank evolves into an almost addictive pleasure of watching wealth grow. The "why" of money – its purpose for living – gets lost, replaced by the goal of simply accumulating a larger number.

  • Fear of "What If": An underlying anxiety about future unforeseen expenses, especially related to old age or medical emergencies, drives people to build ever-larger financial cushions, even when existing reserves and insurance are adequate. This is akin to building excessive time buffers for travel, even if one rarely misses a flight.

  • Conditioned Habits: Decades of frugal living create deeply ingrained habits that are hard to break. Even when presented with ample funds, the immediate reaction is to seek the cheapest option or rationalize against spending more.

  • Saving as an End in Itself: For many, saving and investing become the primary goal, rather than a means to a better life. The satisfaction comes from the growth of the portfolio, leading to reluctance to "disrupt" that growth by spending.

  • Over-Optimization: This manifests in meticulously searching for the absolute lowest prices (e.g., for flights at inconvenient times) or rationalizing against buying better quality items ("I have enough shirts").

  • Worry About Descendants: Some fear not leaving enough for their children, even if their children are highly capable and financially independent. This overlooks the fact that wealth accumulation for heirs shouldn't come at the cost of one's own well-being in their later years.


Strategies to Reframe Your Relationship with Money

Subramani offers practical advice to overcome this spending anxiety and shift your mindset:

  1. Intentional Spending Decisions: Make a conscious choice to spend on yourself and buy slightly better things. This isn't about extravagance, but about experiencing the comfort and quality that your wealth can afford.

    • Action: If you typically buy a $10 shirt, try a $20 one. Upgrade your travel experience by buying an airline seat or in-flight food, even if you have lounge access.

  2. Release and Replace: To counter the "I have enough" mentality, consider donating or giving away old items when you buy new ones. This helps justify new purchases and prevents accumulation of unused goods.

  3. Redefine the "Why": Shift your understanding of money's purpose. Instead of merely accumulating a large sum to die with, focus on how money can enrich your life and the lives of others.

    • Action: Think about experiences, comfort, and the ability to help, rather than just the numerical value of your net worth.

  4. Track and Adjust Spending: If you're spending a small fraction of your income, gradually increase it. Set a target to spend, say, 50% of your monthly income instead of 30%, even if it feels uncomfortable initially.

  5. Practice "Charity Begins at Home": Extend generosity to those who serve you. Avoid cutting salaries for domestic help due to illness; buy new school supplies for their children. Small acts of kindness driven by your financial comfort can bring immense satisfaction.

  6. Invest in Experiences and Creation: Spending on experiences (like dining out, even for a simple meal) or contributing to building something tangible (e.g., a room in an orphanage, a canteen) can provide a deeper sense of fulfillment than pure accumulation.

  7. Consider Annuities for Peace of Mind: If the fear of running out of money in old age persists despite ample wealth, consider an annuity. While it has tax implications, it guarantees a lifelong income, alleviating that specific anxiety.

  8. Involve Family in Philanthropy: Discuss charitable giving with your children. Decide how much to give away during your lifetime and in your will. This not only benefits others but also provides a meaningful purpose for your wealth.


The ultimate lesson is to view money as a tool for living a fulfilling life, rather than an end in itself. While saving and investing are crucial for wealth creation, learning to spend wisely and derive joy from your prosperity is equally vital for true well-being.

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